V (American magazine)

V

Gisele Bündchen on V (August 2008) cover.
Editor Stephen Gan
Categories Fashion magazine
Frequency 6 per year
First issue 1999 (1999-month)
Company Visionaire
Country United States
Based in 11 Mercer Street, New York, NY 10013
Website www.vmagazine.com

V magazine is an American fashion magazine published since 1999. The magazine is printed seasonally and highlights trends in fashion, film music and art. A men's fashion quarterly entitled VMAN started as an offshoot in 2003.

Contents

History

V magazine was launched in September 1999 as the "younger sibling" publication to the limited-edition quarterly Visionaire. If Visionaire was seen as more of an exclusive haute-couture book, V was going to be the vibrant, less formal, more accessible, ready-to-wear alternative. With limited numbers of magazines issued a year, V releases its issues based around the current seasons collection; Spring Preview, Fall Preview, Winter Preview and Summer Preview.[1] The magazine has a readership of 315,000 as of 2010.[2]

V is edited by Stephen Gan and features new American fashion displayed through shoots and editorials focusing more specifically on art, film, music and fashion.[3] V has been noted for its inventive and progressive styling, as well as its reportage of cultural figures and global youth culture. Past contributors have included Inez van Lamsweerde and Vinoodh Matadin, Hedi Slimane, Mario Testino, Mario Sorrenti, and Karl Lagerfeld. Interview subjects have included Joan Didion, Salman Rushdie, Robert Altman, Brooke Shields, and Norman Mailer. Icons in fashion, film, music and art to grace the cover include Mariah Carey, Beyoncé Knowles, Naomi Campbell, Grace Jones, Brad Pitt, Britney Spears, Tyra Banks, Lady Gaga, David Bowie and Helmut Lang. [4] In 2005, 7L and Steidl published the book V Best: Five Years of V Magazine, chronicling the first five years of the publication. Included are popular and successful fashion articles, photos, interviews and more from the first five years of V. [5]

On the Cover

Some of the big name celebrities that have been featured on the cover of V Magazine are: Gwen Stefani, Gwenyth Paltrow, Cameron Diaz, Lady Gaga, Britney Spears, James Franco, Victoria Beckham, David Beckham, Natalie Portman, Dakota Fanning, Kirsten Dunst, Jennifer Connelly, Nicki Minaj, Kanye West, Orlando Bloom, Demi Moore, Beyoncé, Adriana Lima, Marc Jacobs, Salma Hayek, and more.

Criticisms

The January 2010 issue of V magazine entitled “The Size Issue” featured a variety of plus sized models. This edition printed two different covers, one with plus sized “Precious” star Gabourey Sidibe, while the other featured the petite actress Dakota Fanning. One criticism of the issue argues that the magazines intentions were to juxtapose big and small as in a competition with one another. However, other’s embraced the magazines bold statement and commended V on its efforts to modernize the beauty standard.[6]

Features

In 2005, 7L and Steidl published the book V Best: Five Years of V Magazine, chronicling the first five years of the publication.[7]

In the September 2008 issue of American Photo Magazine, V Magazine photographer Nick Knight was featured for the photo spread “Wildflowers” that he shot for the March 2008 issue of V.[8]

Associated Technologies

The V Magazine website consists of multiple different navigational links such as; blog, magazine, fashion, articles, photo and video. The website contains features from the current issue as well as extras and exclusive outtakes that did not get put into the final printing of the magazine. Other interactive technological features on V’s website include the magazines twitter stream[1], blog and Facebook page.[2]

VMAN magazine

VMAN magazine featuring mens' clothing is an offshoot of V magazine. Established in 2003, it is published quarterly by Visionaire Publishing, also responsible for V and Visionaire. VMAN promotes everyone from unknown up-and-comers to globally recognized celebrities. The magazines target audience caters to the modern, urbanized man interested in what's new in fashion, art, music, travel and culture.[3]

Notes

  1. ^ V Best: Five Years of V Magazine. Edition 7L. ISBN 3865210287.V
  2. ^ "V Magazine Media Kit 2014". http://issuu.com/westeastmag01/docs/v-media-kit-2010_lr. Retrieved 2010-11-28. 
  3. ^ Wilson, Eric (January 13, 2010). "The Triumph of the Size 12s". The New York Times. Retrieved 2010-11-28
  4. ^ Wilson, Eric (January 13, 2010). "The Triumph of the Size 12s". The New York Times. http://www.nytimes.com/2010/01/14/fashion/14CRYSTAL.html. Retrieved 2010-11-28. 
  5. ^ V Best: Five Years of V Magazine. Edition 7L. ISBN 3865210287. 
  6. ^ Inbar, Michael. “Plus-size Models Buck Thin Trend in V Magazine.” TODAY fashion&beauty. Msnbc. 8 Jan. 2010. Web.
  7. ^ V Best: Five Years of V Magazine. Edition 7L. ISBN 3865210287.
  8. ^ S., D. "V." American Photo 19.5 (2008): 72-73. Academic Search Premier. EBSCO. Web. 7 Feb. 2011

External links